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Scholastic Viewfinder Promotion
Graphish created a custom viewfinder for Scholastic that clearly articulated the magazine's unique brand positioning to media buying decision makers. The viewfinder - the classic childhood toy - effectively positions Scholastic as a leading children's magazine. The scenes within the viewfinder illuminate the magazine's key selling points in a clever way with information on readership, advertising environment, circulation, research, and added value. This unique promotional item functioned as a direct mail piece and as a leave behind for sales calls.              |
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