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Dove Pro-Age Promotion
With their worldwide Campaign for Real Beauty and ads that feature "real" women, Dove is a leader in celebrating each woman's natural beauty. In order to generate press for the new Pro-Age product line and the Campaign for Real Beauty, Graphish Studio designed and produced a dimensional direct mailing aimed at editors with a printed guide along and product samples. Each component in the mailing clearly communicated Dove's ongoing commitment to championing women's natural beauty and embodied the brand's clean, sophisticated, and elegant style.              |
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